Pacheco Team Loans
One hook, “just your 1099”, built to book calls.
Short-form content for Pacheco Team Loans’ Instagram page — shot and edited to grow awareness and convert viewers into lifelong customers by delivering real value through engaging, digestible content.
1099 and gig workers assume they can’t qualify for a mortgage, so they never ask. Pacheco needed a direct-response ad that demolished that objection in the first second and drove a DM.
Lead with the objection
The ad opens on the exact belief stopping the buyer, “just your 1099”, earning the next three seconds before any pitch.
Caption for sound-off
Kinetic, on-beat captions carry the message for the majority watching muted, with the hook reinforced visually frame one.
One clear action
A single, unmistakable DM call-to-action, no competing links, no friction, just the next step.
Built to move the number.
He takes raw footage and turns it into clean, engaging content that actually connects with clients, which has made a real difference in how my brand shows up online. He’s reliable, easy to communicate with, and consistently delivers quality work on time.
