Cleopatra Ink
Gold statuary, stencils, and “time to make it permanent.”
Short-form content for Cleopatra Ink — the world’s largest and most awarded tattoo company — built to grow brand awareness and turn viewers into lifelong customers, edited in a modern, high-retention style as top-of-funnel content.
A Cleopatra-themed studio with a striking concept and no film to match it. It needed a brand piece that felt regal and permanent, closer to a fragrance ad than a tattoo reel.
Set the palette
Gold-framed statuary against deep shadow, a warm, high-contrast world that signals luxury and ritual before the work appears.
Direct the detail
Egyptian stencils, line, and ink shot in close, deliberate frames, so the craft of the studio reads as the craft of the brand.
Land the line
Everything resolves on the tagline, “time to make it permanent”, turning a service into a decision.
